When you purchase a Gold Box or a Silver Box, you get a brand new emoji or a duplicate emoji that you already own.

If you'd like to guarantee a brand new emoji from your next Gold or Silver Box purchase, try a Magic Wand.

To use a Magic Wand:
  1. From the Emoji Collection, tap the "Shop" button
  2. Tap a Gold or Silver Box, then tap the Magic Wand to activate it
  3. The purchase button will display the coins required plus the Magic Wand
  4. Tap the purchase button to unlock a brand new emoji to your collection
NOTE: Each Magic Wand can only be used once on a single Gold or Silver Box purchase.

Magic Wands are typically available through in-game rewards, or sometimes sales.